Teatrápame
AÑO: 2021
CLIENTES: Ayuntamiento de Murcia y La Aye Cía.
DIRECCIÓN DE ARTE: Grupo Tariro
DIRECCIÓN CREATIVA: Grupo Tariro
DISEÑO: Grupo Tariro
ANIMACIÓN: María de Valcarcel
SONIDO: Gusanos
![](https://grupotariro.com/wp-content/uploads/2021/07/logo-design-typography.png)
Campaña municipal para la ciudad de Murcia, un proyecto de la compañía de teatro Aye Cultura Social que pretende acercar a la gente joven a los teatros de la ciudad. Mediante un diálogo con los millenials, usando como herramientas la ilustración y animación, el Teatro busca acercarse a los más jóvenes.
Campaign for the city of Murcia, a project of the Aye Cultura Social that aims to bring young people closer to the city’s theaters. Through a dialogue with millennials, using illustration and animation as tools, the Theater tries to get closer to the youngest people.
![](https://grupotariro.com/wp-content/uploads/2022/01/brand-claim-design-typography2.png)
![](https://grupotariro.com/wp-content/uploads/2021/07/illustration-vector-color.png)
![](https://grupotariro.com/wp-content/uploads/2021/07/illustration-vector-color-boy.png)
![](https://grupotariro.com/wp-content/uploads/2021/07/illustration-vector-color-girl.png)
El teatro es dotado de personalidad, y contesta a las opiniones comunes que los jóvenes tienen sobre él en un tono cercano y divertido.
The Teathre has been given with its own personality taking into account the young people’s opinion about it with a blended, closed and funny tone.
![](https://grupotariro.com/wp-content/uploads/2021/07/brand-claim-design-typography.png)
![](https://grupotariro.com/wp-content/uploads/2021/07/public-brand-illustration-claim.png)
![](https://grupotariro.com/wp-content/uploads/2021/07/mupi-design-illustration-public.jpg)
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![](https://grupotariro.com/wp-content/uploads/2021/07/workshop-design-illustration-public-scaled.jpg)
La segunda parte de la campaña municipal Teatrápame busca acercar a personas adultas de barrios desfavorecidos al Teatro mediante un diálogo cercano y colorido.
The second part of the Teatrápame municipal campaign seeks to bring adults from disadvantaged neighborhoods closer to the Theatre through a close and colorful dialogue.
![](https://grupotariro.com/wp-content/uploads/2021/07/public-brand-illustration-claim2.png)