AÑO: 2020
CLIENTE: Universidad de Murcia
DIRECCIÓN CREATIVA: Grupo Tariro
DIRECCIÓN DE ARTE: Grupo Tariro
DISEÑO: Grupo Tariro
El objetivo de Emotra es estudiar el impacto de las emociones en el proceso y producto de la traducción y la interpretación. Su símbolo representa la idea de la traducción en la cultura contemporánea. Para la identidad gráfica, una tipografía limpia y colores planos fuertes reflejan el carácter científico y ordenado del grupo.
Emotra’s goal is to study the impact of emotions on the process and product of translation and interpreting. Its symbol represents the idea of translation in contemporary culture. For the graphic identity, a clean typography and strong flat colors reflect the scientific and organized character of the group.
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